New London native Kimberley Pettey opened her store on State Street in 2010. Pinc! specializes in unique jewelry, gifts, throw pillows and its own brand of colorful cloth totes and purses. Everything sold in the store is either vintage or handmade by local artisans. The store holds classes on how to make items such as bags, pillows and sachets. Other products include custom pillows and cushions and window treatments. A wide variety of home decorating services are also available.