Kientzy Jewelers has been serving New London since 1976. The full-service jewelry store deals in everything from high-priced jewels and name-brand watches like Citizen to locally designed and made gifts for under $10. Owner Joseph Parzych says that diamonds are a gift that never goes out of style; round and princess-cut are most popular. Parzych and his wife do custom design work, repairs and appraisals. Customers may also place jewelry on consignment in the shop; the consignment case is guarded by Meeka, the family dog.