RIVERSIDE PARK Promotion continues through March 31

RIVERSIDE PARK has been identified as this year's Macy's “HEART YOUR PARK” fundraising program recipient in New London.

The program aims to raise awareness and dollars for local parks across the country. From March 7 to March 31, customers at Macy’s Crystal Mall can donate $1 or more at the register, with 100 percent of the donations benefiting Riverside Park. Macy’s will match the total customer donation across all stores, dollar for dollar, up to $250,000.

In partnership with the National Recreation and Park Association (NRPA), the national non- profit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s stores across the country have each selected a local park or green space in their community to support through the program. For a full list of the parks benefiting from Macy’s “Heart Your Park,” visit macys.com/parks. For more information about Riverside Park, visit riversideparkconservancy.org.