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Two More Sonic Booms: Sales Record Set in Manchester and Expansion into Enfield Considered

Sales record confirmed by corporate executives and Enfield talks are serious, owner says.

A big week for Sonic just became a little bigger.

The of the fast-food restaurant on Saturday broke the single-day sales record for any Sonic.

Meanwhile, its owners said discussions about expanding into Enfield have turned serious.

Franchise owner Robert Mesite said Sunday night that Sonic executives at the corporate level confirmed the record sales news today. He said corporate policy prohibits him from divulging the exact figures, but his restaurant did break the previous record set by his Wallingford, CT restaurant last year.

Mesite said he is the first-ever Sonic franchise owner to set two single-day sales records on a franchisee's back-to-back opening Saturdays.

"And it rained,'' Mesite said. "The worst thing for a Sonic is rain and we still set a record. Imagine what would have happened if the weather had been nice?''

Mesite hired police officers and had a staff member trained under a state Department of Transportation program on duty during the busy hours for traffic control. Things went smoothly except for one incident,  when an Ellington man talking on his cell phone ran over the toes of the Sonic traffic control employee.

According to a Manchester police arrest report, on Saturday at 2:48 p.m., Jason Boucher of 9 Fairview St., Ellington, approached the Sonic Driveway at 90 Buckland St.  Mesite said both the police officer and the Sonic employee attempted to direct Boucher into the Sonic parking lot, but because he was talking the phone and was not paying attention, he ran over the foot of the employee.

Mesite said he witnessed the incident. "How can you miss our employee, plus a police officer in a bright green safety vest?''  Mesite said. "This guy is a poster boy for distracted driving. He broke every rule about distracted driving. Our employee tried to get out of the way, but he could not and the car's tire nicked his toe.''

Mesite said the employee was not injured, but was upset.

"Of course he was upset,'' Mesite said. "But we're glad it wasn't worse.''

Boucher has been charged with third-degree assault., reckless driving, illegal use of a cell phone while driving and distracted driving, according to a police report.  Police said his bond was set at $5,000 and he is due in Manchester Superior Court on June 28.

Mesite said he also had to contend with two wayward McDonald's employees who stood in front of the Sonic with signs indicating there was no wait under the golden arches around the corner.

Mesite said he laughed the stunt off, but added that members of the Walsh family, which owns several McDonald's in the area, including the one in Buckland Hills shopping district, went to Sonic to personally apologize.

The Wallingford and have been so well received that Mesite is talking serious expansion and mentioned two areas specifically - the Boston Post Road corridor in either Milford or Orange and Enfield near the Enfield Square Mall.

Mesite did not mention a specific parcel of land, but said all the sites looked at were close to the mall.

He said Enfield town officials have ''laid out the red carpet'' and added he would release details as they are agreed upon.

"Enfield is on the list,'' he said. "And we're expanding."

Wendi Sutherly June 13, 2011 at 05:09 PM
Having moved here from the south 6 months ago, I am a huge fan of Sonic. That being said, I am not in favor of a Sonic restaurant in Enfield "close to the mall". While in Manchester on Saturday I happened to drive by the Sonic there. Though they seemed to have a good handle on traffic, it was still very congested in the area. Getting through traffic around the Enfield mall area now is a nightmare. I can't imagine how much worse it will be with a new Sonic there.
Jason Harris June 13, 2011 at 09:54 PM
If Manchester can handle the traffic from a Sonic, Enfield should be able to do it too.
Jim June 14, 2011 at 02:14 AM
I used to live in the south too where we had a Sonic. We used to call it Chronic as most of the food was inedible.
dan July 01, 2011 at 07:00 PM
Sonic sucks in Manchester traffic sucks really bad it was a bad spot 2 have it plus I hate 2 say the food sucks it took me a half hour 2 go throw the drive thru ill never go there again

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